Why is accountability and rewarding productive behaviors a critical part of effective management?

Should non-profit organizations be held to different ethical standards than for-profit corporations?
Should management walk the talk by emulating the companys mission and value statement?
How does it affect employee moral?
Why is it important to have behaviors aligned with corporate values?
Should employees be rewarded for performance or personality?
Why is accountability and rewarding productive behaviors a critical part of effective management?
What happens when the opposite of this occurs in the company?