What factors are key to a successful brand restructuring?

1. How is business performing for P&G? For fiscal year (FY) 2013, what was P&Gs total revenue? How does this compare to total revenue in FY 2012? What was P&Gs net income (profit) for FY 2013 as compared to FY 2012? What conclusions can you draw from these numbers about the performance of the company now and in the future? Where will the source of the companys future growth (both top & bottom line) come from e.g., existing businesses; future acquisitions; new businesses? 2. What is P&G trying to accomplish strategically by restructuring & repositioning 300+ brands? What brands will carry the growth going forward? What are some examples of brands that P&G expects to sell? What are the benefits long term to the business regarding the current brand restructuring? What factors are key to a successful brand restructuring? Do you think P&G will be successful? Should investors in P&G be encouraged or discouraged?