Using an example business to business (B2B) organization with which you are familiar, identify four marketing challenges,

Using an example business to business (B2B) organization with which you are familiar, identify four marketing challenges, and recommend how those challenges can be addressed using the principles covered in this subject. Challenges may relate to: http://redfusionmedia.com/5-major-challenges-b2b-marketers/ Organisational buying behaviour Customer relationship management strategies Segmenting the business markets Business marketing planning and developing strategies Managing products Managing services Managing business marketing channels Managing innovation and new industrial product development Pricing strategies Business marketing communications.
Business-to-business (B2B) marketing refers to a situation that involves two businesses commercially transacting with each other like sale of product/service of one business to another. B2B marketing and consumer marketing both rely on the same basic principles except one, i.e