give an analysis of the business level strategy for foods segment in unilever and swot analysis of the businessword count 200
Unilever have gained the competitive advantage by adopting the differentiation of product strategy for its food business. Unilever not only concentrated to sell their food product to their customer but want to meet the customer taste, health and satisfaction also. Considering the consumer need and demand, Unilever develops the sustainable plan such as improve health and well-being, reduce environmental impact and enhancing likelihood. For enhancing the food segment business, the Unilever merged the food company and decided to go with the majority of Frozen Foods business in the European market. Unilever apply the continuous internal development process to offer the qualitative product for their customer. Its R&D centers help the company to meet the rapid change in needs and taste for the food segment. SWOT analysis for Unilever: The SWOT analysis helps to Unilever to understand the market needs and demand and to catch the future opportunity with introducing the innovative product and give an opportunity to grow revenue also. Strengths: Strong leadership helps employees…
to motivate towards their better performance and concentration to introduce the new and innovative product to the market. Strong brand portfolio helps to take the top position among competitors in the global market. Weaknesses: Low level growth in revenue and increase the cost and taxes in the global market is the weakness for the Unilever. Opportunities: The SWOT analysis provides the opportunity to the Unilever to concentrate on developing and emerging economy, go for acquisition and merger process to enhance the business and go for innovation according to need and demands of the market. Threats: The SWOT analysis help to understand the future traits related to Euro zone crises price raises in global level market.
What is purchasing? Why is it important for the small business owner to develop a purchasing plan?2. What is TQM? How can it help small business owners achieve the quality goods and services they require?3. One top manager claims that to implement total quality management successfully, You have to change your company culture as much as your processes. Do you agree? Explain.4. Visit the Web site of the National Institute of Standards and Technology (www.quality.nist.gov), the organization that grants the Malcolm Balding National Quality Award, the highest quality award in the United States. Research one of the companies that received the Balding Award and prepare a one-page summary of its quality initiative and the results that it produced.
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1. List and explain four ways you can build credibility in a business report.2. What one factor distinguishes reports developed directly from those developed indirectly?3. What is the difference between a functional head and a talking head? Give an example of each for a report about employee reactions to a proposed reduction in health benefits.4. What should the minutes of a meeting include?
1. Four ways to build credibility in a business report. a. To Present both sides of an issue Both sides of an issue is to be discussed, Logical reasoning is to be used for conclusion, to remain impartial and letting the facts to prove the point b. To Separate fact from opinion No opinion is to be written which is difficult to prove and the statement should be more convincing. Before a claim is made or an important statement is presented it is better to verify the fact and effort is to make the claim or statement sound more reasonable. c. To be moderate and sensitive in the choice of language Exaggeration is not to be done in business report. For example instead of saying most people think it is appropriate to say some people think. Usage of labels and slanted expressions are to be avoided. No bias is to be expressed in writing. If the readers suspect that the writer is prejudiced then they may discount the entire argument. d To cite sources and references Readers of the report are to be told that about where from the information obtained by using lead in the Quotations and Paraphrases and by citing the resources. This is essential to avoid the guilt feeling of Plagiarism 2. One factor that distinguishes reports developed directly from those developed indirectly. When direct approach is used, the main idea (such as a recommendation, conclusion, or request) comes in the “top” of the document, followed by the eevidence. This is a deductive…
rgument. In the indirect approach, the evidence is presented first, leading therefore to the main idea. This is an inductive argument. 3. The difference between a functional head and a talking head. A functional head is a person who has management authority over an organizational unitsuch as a departmentwithin a business, company, or other organization . Under functional management, direct reports reside in the same department. A Talking Head is responsible for all areas and oversees all of the firm’s functions and day-to-day business operations. He has to communicate with all departments to make sure the organization performs well. An example of each for a report about employee reactions to a proposed reduction in health benefits. Functional Head-Production Manager Talking Head – Human Resources Manager 4. Minutes of a meeting preparation Before start taking notes, its important to understand the type of information needed to record at the meeting. The organization may have required content and a specific format that need to be followed; but in general meeting minutes usually include the following: Date and time of the meeting Names of the meeting participants and those unable to attend (e.g., regrets) Opening notes by the chair/Lead of the meeting. Acceptance or corrections/amendments to previous meeting minutes Decisions made about each agenda item, for example: Actions taken or agreed to be taken Next steps Voting outcomes e.g., (if necessary, details regarding who made motions; who seconded and approved or via show of hands, etc.) Motions taken or rejected Items to be held over New business Next meeting date and time
Why is production such an important business activity? In what ways does it create value for the company and its customers?b. Why are firms now moving more toward flexible production and customer-driven production instead of mass production? Describe a product that you think would be better suited to flexible production or customer-driven production than mass production. Explain your choice.
A) Production of goods is the primary requirement in order to serve the customer. No sale can be complete without the production of a good; which essentially means that producing a good is the mandatory step to generating value for the firm. By producing the good, a company provides an item ot use for the consumer; which he/she value (that is why the consumer pays a price for the good). The value for consumer can be categorized in two ways. 1) Tangible: Any value which the consumer can associate by his/her sense organs. For instance, soap is a product which the consumer uses to wash hands. 2) Intangible: Any value which the consumer experiences by the act of feeling. For instance, the feeling a luxury when a consumer stays in a hotel, which he/she perceives to be luxurious. B) The modern day scenario exhibits cut-throat competition in the form of various options for the consumer. An example of this could be…
he car. A single consumer is exposed to so many comparable types of cars from various companies. In order to differentiate and create a value in the mind of the consumer, the automobile manufacturers aim to diversity their products with features which would appeal to a diverse set of individuals. For example, some people may prefer leather upholstery while others may like only fabric upholstery for their car. By keeping such features of the car as optional, the company selling the car can cater to both types of consumers. Other choices of products for flexible production could be computers and mobile phones.
You were recently hired as management director of the new I Can Business Incorporated (ICBI). You have been asked to establish policies and systems for the business. The first one you choose to work on is a financial reporting system.For this assignment, you must develop a memo that you will deliver to the board of directors of ICBI. You will describe what a financial reporting system is and explain how management of ICBI should use an activity based budget instead of an operating budget. Be sure to explain the similarities and the differences of the two. Finally, give examples of budget guidelines for ICBI. You must answer the following questions:Describe the meaning and the components of a financial reporting system.Write a description of how management should use an activity based budget instead of an operating budgetExplain the similarities and differences of the two budgetsGive an example of budget guidelines that ICBI should follow in order to successfully plan.Identify and describe at least five (5) basic budget guidelines.Remember to use the library or other credible resources to support your argument. Be sure to cite your sources using the correct standard of APA. Meaning and components of a financial reporting system: Financial Reporting System refers to the way in which companies show their financial performance to investors, creditors, government and other stakeholders by preparing and presenting financial statements. According to IASB Conceptual Framework for Financial Reporting 2010 : “The objective of general purpose financial reporting is to provide financial information about the reporting entity that is useful to existing and potential investors, lenders and other creditors in making decisions about providing resources to the entity. Those decisions involve buying, selling or holding equity and debt instruments, and providing or settling loans and other forms of credit.” Components of a financial reporting system are as follows: The balance sheet(also known as the statement of financial position or statement of financial condition) reports the firms financial position at a point in time. The balance sheet consists of basically three elements: (a) Assets are the resources which are controlled by the company. (b) Liabilities are the amounts the company owes to the creditors of the company. (c) Owners Equity is the excess of assets over liabilities. The statement of comprehensive incomereports all changes in equity except for shareholder transactions.(e.g
It is often believed that in a franchisee business model employee loyalty is very less. Discuss this with reference to organization Structure and Theory
Low Employee loyalty can be a big issue in most franchises, particularly those that engage a large number of low-income positions, like fast food / retail ones. High turnover can truly affect operations in these businesses as the staff that quit are usually those who have the most amount of contact with clients. Utilizing a high quantum of untrained personnel in customer service positions generates a hugely negative feeling about the business among its client-base
List several characteristics that differentiate transactions involving business customers from consumer transactions.
One of the basic differences between transactions with business customers and transactions with consumers is that while business customers can provide a bulk transaction. Consumers require any product in a small amount. While business customers can be difficult to acquire because it requires a good amount of pitching and trust, consumer transactions are rather easy to achieve because customers want it for small scale consumption and may not be very choosy about it
1. When should you not write a business letter? 2. What determines whether you write a letter directly or indirectly? 3. What are the two most important positions in a letter? 4. List two ways that you could begin an inquiry letter that asks many questions.
1. When should you not write a business letter? Often a business letter is written for following reasons To make an inquiry Request to respond to an inquiry Request to send information for notification or to document a fact or transaction Business letters require to spend time and effort.Incase if you have none of the above mentioned reasons, then it is better to avoid writing a business letter. 2. What determines whether you write a letter directly or indirectly? The three important factors determining a letter are Message (What message do you want to convey to the readers of the message) Purpose (What is the objective of the message?) Recipients/Reader (To whom the message is addressed
15. What is the problem of moral luck? 16. Why do businesses and governments often use utilitarian thinking to determine the proper course of action? 17. What is the difference principle?
15. moral luck is a hassle related to acting utilitarianism. utilitarianism act defines that, the moral value of an action relies upon solely on its consequences. If the outcomes are out of the control of the moral agent, a motion that has to have had a great impact may turn out to be having a harmful effect. In this case, the motion is deemed to be wrong had, although it turned into no fault of the person performing the action. 16. businesses and governments frequently use utilitarian wondering to determine the proper course of action as it lets in all of the consequences of a choice to be boiled all the way down to dollars and cents (or a few different quantifiable unit of measure). 17
Module Title Marketing International Business: Branding, Communications, and Business Relationships Title of Assignment International Branding and Advertising Programmes undertaking the assignment MSc Marketing Hand-out date 4.2.15 Hand-in date 13.3.15 Weighting within the module 50% Word limit/presentation criteria This is an individual assignment and should be presented in a REPORT style format with a word count of 3000 words (excluding appendices and references). The editorial requirements for the assignment are: Font type: Times New Roman Font size: .12 Spacing : Double line Learning Outcomes to be assessed (from module spec.) On successful completion of this module the student will be able to: Analyse and critically evaluate the role and importance of verbal and non- verbal communication in various aspects of cross-cultural relationships. Analyse and critically evaluate the various stages and variables involved in the development and maintenance of business relationships. . Demonstrate a sound understanding of the role and importance of national culture in shaping managerial attitudes and actions. Analyse and critically evaluate the ways in which marketing communications are adapted in view of specific market culture and consumer behaviour. Details of the task Your assessment for this module will be in two parts: Module part ONE Individual Assignment 1 (50% of marks); See Assignment 1 Brief Module part TWO Individual Assignment 2 (50% of marks); See Below (NB: you are not required to pass both parts of assessment: your final mark is a composite mark, based on both pieces of work, weighted at 50% each) Module Part Two: Individual Assignment 2 (This will relate to the second part of the module only) 1. A Written Report (Summative 100% of total marks) This will be submitted in week 6 (Friday 2015). For a product/service of your choice, identify the major problems faced when seeking to develop an international brand through cross-cultural advertising strategy for your product, to cover a number of culturally-different international markets simultaneously. Identify the issues that are likely to be crucial to success or failure, and show how you would tackle them. Remember to: Include a front sheet (not counted in the word limit), on which you include the names and student numbers Number the pages, starting with the first page Include a list of references used at the end of the report (presented Harvard style) (reference not included in word count). You are required to submit the assignment via OnlineCampus. Be aware of an over-reliance on Internet sources, unless clear authorship and dates can be shown. You MUST cite fully ANY source of material used in your assignment, whether by direct quotation or by paraphrase using the Harvard convention. Not doing so constitutes plagiarism which is a SERIOUS disciplinary offence.